About Blue Car Rental and the service

Blue Car Rental was founded in 2010 and is the largest local car rental company in Iceland. Throughout the years Blue Car Rental has been one of the top car rentals in Iceland offering the newest fleet, a wide range of vehicles, and great customer service.

When it comes to traveling, we understand how valuable time is. That’s why we offer all of our customers to check in online before arriving at our office. This eliminates the on-site rental process entirely. Through the online check-in, you are able to finalize the entire car rental process getting you on the road quicker than ever before and quicker than anywhere else!

• Newest car rental fleet in Iceland

• High-Quality Customer Service

• Digitalized Car Rental Service

• Unlimited mileage

• The only car rental service in Iceland that offers pick-up at a Key-Box

• Outside opening hours you are able to drop off the keys at a Key-Box

• 24-hour break assistance

• Zero contact delivery and zero waiting time (when you check-in online before arrival)

• No deposit during the rental

• Free cancellation

• Zero hidden cost or on-site additional expenditure

• All costs are included in the rate, with no added cost on arrival

• Office at Keflavík airport and downtown Reykjavík

• Fast and reliable service

• Insurance is already included in the price (SCDW, CDW, TP, and GP)